Professional Academy's Marketing Theories Vol.2 explains and teaches the following theories through interactive eLearning:
- The GE Matrix
- Balanced Scorecard
- Porters Five Forces
- The Adoption Bell Curve
- Stakeholder Mapping
What are the benefits of studying this short course?
After completion of the eLearning Short Course you will not only understand the theories above but why you would use each of them in a practical business enviroment.
What will I receive when I have completed this course?
Once you have full understanding of the theories taught in the eLearning you will be able to take an end of learning assessment. On succsessful completion of the assessment you will receive a certificate of completion endorsed by Professional Academy.
Who would benefit from this course?
Newcomers to the world of marketing will undoubtedly benefit from this course. We don’t just tell you about these theories but actually test your understanding of them so you can feel confident going forward that you’re applying these tools correctly and effectively in the real world.
It is not just newcomers however who may consider these courses. You may have worked in marketing for many years and even use these tools already but perhaps you need a refresher? It is all too easy to get stuck into a routine of repeating the same methods and tasks day in and day out without even thinking about or considering other options. You may know what these theories are, you may even know how to use them but are you really fully aware of why you should be using them or if you should be using them at all? These courses could help remind you!