This unit aims to develop knowledge and understanding of forecasting sales and setting sales targets for your own area of responsibility and includes how to collect and use information to develop a sales forecast, based on past and present sales data, factors which influence sales, sales trends, market conditions and product and service developments within your organisation.
- Understand forecasting in relation to sales targets
- Understand forecasting in own organisation
- Be able to forecast sales
- Be able to set sales targets and objectives and devise measurement activities to monitor them