Product Description
This unit aims to develop knowledge and understanding of buyer decision-making units, processes and behaviour.
Learning outcomes
- Understand consumer and organisational decision-making units
- Understand how to interpret buyer needs and wants
- Understand consumer and business-to-business decision– making processes
- Understand the influences motivating the buyer
Product Videos
Custom Field
Product Reviews
You May Also Like...
ISM Certificate in Sales and Marketing (Level 2) - Understanding Law and Ethics of Selling Module - Distance Learning/Lite
£478.08
(Inc. VAT)
£398.40
(Ex. VAT)
ISM Certificate in Sales and Marketing (Level 2) - Telesales Module - Distance Learning/Lite
£478.08
(Inc. VAT)
£398.40
(Ex. VAT)
ISM Certificate in Sales and Marketing (Level 2) - Understanding Marketing Module - Distance Learning/Lite
£478.08
(Inc. VAT)
£398.40
(Ex. VAT)
ISM Certificate in Sales and Marketing (Level 2) - Sales Targets Module - Distance Learning/Lite
£478.08
(Inc. VAT)
£398.40
(Ex. VAT)