What is the Professional Diploma?
The Professional Diploma in Digital Marketing is an in-depth 30 hour course created and validated by digital marketing industry specialists. The course syllabus is the most widely taught in digital marketing and the certification is recognised globally across the digital sphere. Get to grips with the core essentials of digital marketing, including Search, Social Media, PPC, Email Marketing, Analytics, Mobile, Strategy & Planning and more.
Why Should I Take It?
Future-proof your employability and gain the latest and most up-to-date digital marketing skills needed to thrive in today’s digital economy. The Professional Diploma in Digital Marketing is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to formulate, run and measure effective digital marketing campaigns. It’s best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and in-demand career.
What Will I Take Away?
Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded the world’s most widely recognised digital marketing certification. You will achieve the confidence needed to create and steer a revenue-generating digital marketing strategy for any sized company. You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.
How does Blended Learning work?
Blended Learning (Professional Academy's Premium/Workshop offering) combines the benefits of 4 face-to-face workshops to coincide with interactive eLearning and remote tutor support. These workshops will focus on the key learning outcomes and provide those attending with practical skills that can be directly applied within their marketing role.
All students will be registered for 12 months of membership with the DMI to help continued development of digital marketing skills across during and after completing the qualification.
Professional Diploma Subjects include:
- Foundations of Digital Marketing
- Website Optimisation (formally Lead Generation & E-commerce)
- Content Marketing
- Social Media Marketing
- Video Advertising
- Organic Search
- Paid Search
- Email Marketing & Marketing Automation
- Analytics & Optimisation
- Creating a Digital Marketing Strategy