The Analysis and Decision module forms part of the CIM Chartered Postgraduate Diploma in Marketing. This unit consists of three parts: strategic audit, strategic options, and making strategic marketing decisions. The overall purpose of the unit is to prepare students to undertake a strategic audit of an organisation, assess its capability and capacity to deliver the organisation's business and marketing strategy in a challenging, dynamic and diverse global market place, and to recommend a strategic option, or decision, based on a full critical evaluation of the various options available. After completing the Analysis and Decision module students will be able to: 1 Undertake a strategic marketing audit, assessing an organisation's competencies, competitive advantage, market performance, customers, competitors, product and service portfolios, positioning, value proposition and market impact. 2 Assess the impact of external factors on an organisation and its strategic intent and direction. 3 Utilise the strategic marketing audit to critically evaluate a range of strategic marketing options available to an organisation, including innovation, mergers, acquisitions, partnering, alliances, environmental sustainability and CSR, in order to deliver best value growth and expansion opportunities for the organisation. 4 Utilise a range of financial and other measurement tools to critically assess the risk of strategic market decisions and their impact upon an organisation, including financial, corporate and reputational risk. 5 Utilise a range of risk assessment tools to critically assess the risk of strategic market decisions and their impact upon an organisation, including financial, corporate and reputational risk.
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