*Note the price for this qualification is for delivery, support and materials. There are CIM assessment and membership fees totaling £890 which will be invoiced separately to the qualification cost. If you have any questions regarding this please contact a qualification adviser on 01223 365 505.
This programme sits alongside the qualification suite offered by CIM and its emphasis is upon development of aspiring individuals to facilitate and implement change rather than achieving a qualification.
They will be ambitious, seeking to advance their career through study which will have a positive impact on their career and performance within the workplace. The opportunity to build knowledge and skills within a professional network of like minded marketing professionals will be an important aspect of the programme.
The programme has been structured to reflect the researched need for a flexible and bite sized approach to meet the needs of today’s professional marketer. Each module can be achieved as a distinct, self-contained award or combined into the full qualification which will comprise of two mandatory modules and one elective.
The Marketing Leadership Programme is only available to study via Premium Blended Learning with Workshops in the UK and does not have a distance learning only option.
Who is the CIM Marketing Leadership Programme for?
The programme is for experienced marketers aspiring to work at a strategic marketing or management level or who need to back up their expertise or refresh their modern marketing knowledge. It is also for consultants looking for professional recognition and status whether working in large organisations or as independent business owners.
- Level 6 qualification held or a Bachelor's or Master’s degree
- Career progression evident – past, present and future
- Experience working at marketing management level
- Scope of current role is sufficient to allow engagement with assessment tasks
- IELTS 6.5 and above
- Must be able to attend UK based workshop sessions
How will assessments work?
There will be three assessment sessions per year taking place in: December, March/ April and June. Assessments for all modules will be an organisational based assignment designed to allow the candidate to address a specific real-life business issue. It is essential the candidate works within/on behalf of an organisation that offers the scope to demonstrate their skills across the content of the individual modules.
A high level of individual tutorial support and peer to peer support will be required to ensure the learners intended approach fulfills the demands of the assessment in terms of content and level of skills utilised. Some assignments may include an element of self-directed assessment to ensure maximum applicability to the organisation and relevance of the assessment process to the employer and learner.
Some degree of presentation preparation will form part of the assessment for the elective modules. Assignments will be restricted to taking the learner to the implementation stage of recommendations – full implementation of recommended solutions may not be possible within the learner organisations during the assessment period.
How will I be supported with Professional Academy?
Participants on the CIM Marketing Leadership Programme with Professional Academy will not only receive core text books and a 2-day intensive workshop per module but will allocated monthly online support hours where the participant and the tutor will be able to discuss the module projects in great depth, solving challenges and queries as they arise via Professional Academy's advanced Learning Management System (The Refinery).
This additional level of support is on top of the Professional Academy 2-year support guarantee which allows any course participant to run questions by their support tutor via the messaging systems inside The Refinery.
Prices are exclusive of CIM Membership and Assessment Fees. For details on CIM Fess visit the Professional Academy Website.
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