CIM Foundation Certificate in Marketing (Level 3) - Digital Essentials Module - Distance Learning/Lite CI
This module provides an understanding of what is meant by digital marketing and the key communication tools used. It outlines the key factors that influence the digital consumer including social networks and virtual communities. It identifies the importance of developing campaign content aimed at specific market segments and how campaigns can be measured.
Prices are exclusive of CIM Membership and Assessment Fees. For details on CIM Fess visit the Professional Academy Website.
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