To gain the CIM Level 6 Diploma in Professional Marketing, a pass in both mandatory modules plus one elective module is required. However, each module can be taken as a standalone module to gain a module award.
Marketers are presented with many complex choices in the context of a future that is inherently uncertain. This unit will enable you to take a strategic approach to planning to achieve sustainable advantage.
AIMS OF THE MODULE
This module is about how to take a strategic approach in marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making. The module outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans. It outlines how managing resources and employing monitoring and measurement techniques enable the achievement of strategic marketing objectives.
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