To gain the CIM Level 6 Diploma in Professional Marketing, a pass in both mandatory modules plus one elective module is required. However, each module can be taken as a standalone module to gain a module award.
Fast-moving environments can present significant challenges and opportunities to the marketer and the organisation. This unit will enable you to take a visionary approach and embed innovation through the lens of entrepreneurial marketing.
AIMS OF THE MODULE
This module outlines the importance of how taking a visionary approach, and embedding innovation, can help organisations deal with the challenges of a fast-moving marketplace. It focuses on how an understanding of the relationship between marketing and entrepreneurship can enable organisations to deliver compelling marketing solutions. It presents the key factors in building and nurturing innovation throughout the organisation and within the marketing function. It provides an appreciation of the role of internal marketing in supporting a culture of innovation and in implementing change programmes.
Prices are exclusive of CIM Membership and Assessment Fees. For details on CIM Fees visit the Professional Academy Website.