To gain the CIM Level 6 Digital Diploma in Professional Marketing, a pass in both mandatory modules plus one elective module is required. However, each module can be taken as a standalone module to gain a module award.
Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This unit drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.
AIMS OF THE MODULE
This module provides an insight into the strategic elements of channel selection alongside the legal compliance needed for digital campaigns. Organisations will develop effective management of digital channels and online community management allowing for increased conversion rates via digital channels. Organisations will also gain the insight and the ability to appraise both current and future channel developments.
Prices are exclusive of CIM Membership and Assessment Fees. For details on CIM Fees visit the Professional Academy Website.