To gain the CIM Level 6 Diploma in Professional Marketing, a pass in both mandatory modules plus one elective module is required. However, each module can be taken as a standalone module to gain a module award.
Customer behaviour has dramatically changed with the digital revolution. This unit provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs.
AIMS OF THE MODULE
This module provides an insight into the innovations available to organisations through customer insight and enhanced understanding of digital marketing trends and innovations that will allow your organisations digital experience. Through increased understanding of digital metrics and analytics organisations will be able to set focused digital performance indicators to allow for continuing growth with in the digital space. Understanding your customers digital experience is key to an organisation continued digital growth, organisations will understand there online customer journey in greater detail as well as learning how to improve user experience.
Prices are exclusive of CIM Membership and Assessment Fees. For details on CIM Fees visit the Professional Academy Website.