To gain the CIM Level 4 Certificate in Professional Marketing, a pass in both mandatory modules plus one elective module is required. However, each module can be taken as a standalone module to gain a module award.
Digital marketing is a constantly evolving and increasingly important discipline within modern marketing. This unit will enable you to build essential skills in order to identify, integrate and monitor effective digital tactics to deliver enhanced marketing activities.
AIMS OF THE MODULE
This module is about appreciating the importance of the ever-evolving, dynamic digital landscape and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance.
Prices are exclusive of CIM Membership and Assessment Fees. For details on CIM Fees visit the Professional Academy Website.