CIM Award in Managing Business Growth - Part of the CIM Marketing Leadership Programme
Growth is a key driver within any organisation and developing both a structured and creative approach to determining where potential or existing opportunities exist is an essential skill for senior marketing professionals.
The size, type and form of the organisation can help or hinder this process so an in depth knowledge of the complexities of the organisation and its context is critically important to facilitate decision making at the strategic level. This module is designed to enable the marketer starting with a wider view of organisations to focus down onto a specific area – ideally the one they work in or interact with in their current role, and to facilitate solutions which maximise strategic fit.
This module can also be delivered in one of two ways, dependent on the learner profiles:
– EITHER specific to an organisational type e.g. B2B or SME organisations are plentiful across both the UK and international markets
– OR as a generic module
- Part 1: Dynamics for business growth –– Critically appraise the market dynamics and business drivers relevant to the organisation and the industry sector –– Understand the customer dynamics relevant to the organisation and the industry sector.
- Part 2: Determining direction –– Recommend how organisational competence can be developed to deliver future objectives –– Critically evaluate how organisational characteristics influence the market positioning of the organisation’s products/ services.
- Part 3: Building relationships –– Critically assess which connected stakeholders are fundamental to the future success of the organisation –– Demonstrate how to utilise strategic partnerships to leverage organisational success
This award can be studied as part of the CIM Marketing Leadership Programme or independently as a CIM award. You can find more information on the full Marketing Leadership Programme here.
Prices are exclusive of CIM Membership and Assessment Fees. For details on CIM Fees visit the Professional Academy Website.