CIM Award in Leading Change - Part of the CIM Marketing Leadership Programme
This award can be studied as part of the CIM Marketing Leadership Programme or independently as a CIM award. You can find more information on the full Marketing Leadership Programme here.
A key aspect of a senior marketer’s role is leading and managing change within an organisation. This module will enable you to meet the challenges of change by providing a platform for supporting future responses through harnessing organisational potential and sustainable innovation. In addition you will develop an understanding of how the organisation’s assets can be managed to build and sustain a clear market position to guide, support and implement market-led change within an organisation.
- Part 1: Building the case for change –– Develop critical understanding of how to harness organisational potential to generate and sustain value for all stakeholders –– Use insight to develop sustainable innovation relevant to the direction and resources of the organisation.
- Part 2: Creating a change culture –– Appraise the role of brand equity and corporate reputation in directing and sustaining change within the organisation –– Demonstrate how a customer-facing organisational structure and culture can support strategies to optimise corporate capability.
- Part 3: Implementing change –– Recommend the use of contemporary practice in effectively leading, managing and influencing others to deliver organisational change –– Appraise the process and environment required to implement, review and reflect on the effectiveness of organisational change.
Prices are exclusive of CIM Membership and Assessment Fees. For details on CIM Fess visit the Professional Academy Website.