CIM Award in Contemporary Challenges - Part of the CIM Marketing Leadership Programme
Senior level marketers need to be able to identify the key influences on the future drivers of the organisation and match those with organisational resource to determine future direction. This module will enable you to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.
- Part 1: Dynamic marketing environment –– Critically analyse the changing dynamics of an organisation’s environment –– Determine key business drivers for organisational success.
- Part 2: Develop creative thinking –– Evaluate the relevance of emerging marketing challenges to the organisation’s future direction –– Critically assess the contribution of the challenges to the value creation of an organisation.
- Part 3: Create insight, vision and direction –– Demonstrate a clear understanding of how the organisation can develop a positive response to emerging challenges –– Recommend resource-led innovative approaches to contemporary marketing challenges.
This award can be studied as part of the CIM Marketing Leadership Programme or independently as a CIM award. You can find more information on the full Marketing Leadership Programme here.
Prices are exclusive of CIM Membership and Assessment Fees. For details on CIM Fees visit the Professional Academy Website.