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CAM Foundation Diploma in Marketing Communication - Marketing Consumer Behaviour Module - Premium/Workshops - CI

£540.00 (inc VAT) £450.00 (exc VAT)
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62007
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Product Description

The Marketing and Consumer Behaviour module provides a foundation basis to several of the digital marketing and communication qualifications by linking the key elements and theories of marketing, communications and branding. The Marketing and Consumer Behaviour module consists of 5 key elements: 1 Marketing Principles 2 Basic Research Principles 3 Communication, Advertising and Media åÐ The Relationship With Marketing 4 Consumer Behaviour 5 Channel Behaviour

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