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CAM Foundation Diploma in Digital Marketing (Metrics and Analytics) - Premium/Workshops - CI

£1,902.00 (inc VAT) £1,585.00 (exc VAT)
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Product Description

DIPLOMA IN DIGITAL METRICS AND ANALYTICS - With Face to Face workshops. 

The Diploma in Digital Metrics and Analytics qualification has been designed specifically for those who already have some marketing knowledge and are looking to improve their digital marketing knowledge with a specialism in web analytics and social media monitoring.

The three modules provide an overview of the digital marketing environment including the use of marketing planning, research and communications both offline and online, the relationship and behaviour of online customers and the various campaign tools available and how best to use them to gain maximum returns, with the final module focusing on the mediums and methods where web analytics and social media monitoring can be utilised and best methods for measuring and evaluating data.

Entry requirements for the Diploma in Digital Metrics and Analytics

In order to study the Diploma in Digital Metrics and Analytics qualification you will need to meet at least one of the criteria below:

  • suitable competence in a marketing or marketing communications related role
  • any recognised UK degree or equivalent level 5 qualification
  • relevant level 3 or above qualification e.g. CIM Professional Certificate in Marketing

If English is not your first language, evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.

How long will it take?

You can begin your studies at any time throughout the year and you have three assignment submission opportunities per year – March, June and December.

The three modules studied through our Complete Learning Package which consists of a two-day workshop for the two core modules with an online webinar for the Web Analytics and Social Media Monitoring Elective Module alongside your own guided home study programme and will typically take around 9 months to complete. However, you can choose to study at a faster or slower pace that suits your requirements as we commit ourselves to support all our students for up to a maximum of two years.

There are a number of CAM Foundation exemptions available for those who have previously completed a marketing qualification.

What modules will you study?

  • Marketing consumer behaviour (workshop)
  • Digital marketing essentials (workshop)
  • Web analytics and social media monitoring (webinar)

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