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CAM Foundation Diploma in Digital Marketing (Metrics and Analytics) - Distance Learning/Lite - CI

£1,386.00 (inc VAT) £1,155.00 (exc VAT)

Product Description

DIPLOMA IN DIGITAL METRICS AND ANALYTICS - Via supported distance learning. 

The Diploma in Digital Metrics and Analytics qualification has been designed specifically for those who already have some marketing knowledge and are looking to improve their digital marketing knowledge with a specialism in web analytics and social media monitoring.

The three modules provide an overview of the digital marketing environment including the use of marketing planning, research and communications both offline and online, the relationship and behaviour of online customers and the various campaign tools available and how best to use them to gain maximum returns, with the final module focusing on the mediums and methods where web analytics and social media monitoring can be utilised and best methods for measuring and evaluating data.

Entry requirements for the Diploma in Digital Metrics and Analytics

In order to study the Diploma in Digital Metrics and Analytics qualification you will need to meet at least one of the criteria below:

  • suitable competence in a marketing or marketing communications related role
  • any recognised UK degree or equivalent level 5 qualification
  • relevant level 3 or above qualification e.g. CIM Professional Certificate in Marketing

If English is not your first language, evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.

How long will it take?

You can begin your studies at any time throughout the year and you have four assignment submission opportunities per year (March, June and December).

The three modules studied through our Complete Learning Package consists of a two-day workshop for each module alongside your own guided home study programme and will typically take around 9 months to complete, however this may vary depending on whether you study at a faster or slower pace based on your personal circumstances.  No matter what your pace of study, we provide a maximum of two years support for all our students as standard.

There are a number of CAM Foundation exemptions available for those who have previously completed a marketing qualification.

What modules will you study?

  • Marketing consumer behaviour 
  • Digital marketing essentials 
  • Web analytics and social media monitoring 

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