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CAM Foundation Digital Marketing Diploma - Principles of Mobile Marketing Module - Premium/Workshops - CI

£708.00 (inc VAT) £590.00 (exc VAT)
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Product Description

The Principles of Mobile Marketing module is the elective module for the Diploma in Mobile Marketing qualification and reflects the increasing demand, complexity and variety of uses of the mobile device.  This module provides an introduction into what constitutes a mobile device, the opportunities provided for a marketer and how they can be integrated into the wider communications mix both in the current and future market. The Principles of Mobile Marketing module consists of 4 key elements: 1 Definitions And Evolution Of Mobile Marketing 2 Marketing Opportunities 3 Using Mobile Technology Plan And Evaluate Mobile Marketing Activities 4 Trends In Mobile Marketing

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