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An Introduction to Content Marketing

£60.00 £11.99 (inc VAT) £50.00 £9.99 (exc VAT)
(You save £48.01)

Product Description

Professional Academy's Introduction to Content Marketing explains and teaches the following areas through interactive eLearning:

  • Part one: What is content marketing?
    • Definition and purpose
    • Tools
    • Advantages and disadvantages
  • Part two: Content marketing strategy
    • Continual content cycle
    • Structuring a strategy
    • Internal and external resources
  • Part three: Inbound marketing
    • What is inbound marketing?
    • Advantages and disadvantages
    • Inbound strategies

After your final eLearning assessment you will receive a Professional Academy endorsed certificate as proof of your completion of the course.


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